Internet Marketing Blogging Has Taken Off And Are Still in Flight
Blogging is bigger than ever whether it is a personal blog or a business blog. It is perfect for those who want to share helpful tips, express their opinions and show their personalities. Businesses have been able to succeed with blogging because of how they can intrigue their customers through informative insights. Blogging helps bring more traffic to their websites while also keeping current customers returning. As mentioned in a previous blog "Business Blogging - Writing with a Purpose", a blog is not advertising or web copy, it is a direct connection between your company and your customers. It’s a casual, informative message from you to them.
Embrace Your Customers Through Success Stories
Since business blogging can help your company become more successful, take the opportunity to show those who have their own success stories with the help of your company. Whether you sell a service or a product, recognize those who have benefited from you. Internet Marketing Blogging helps you promote what you do and how you can help others without being "salesy". It shows that you are there to help if someone needs it. Many blogs are "How To's" or show you why you should do something such as using social media marketing for your company. However, change it around every once and awhile and prove why they should be your customers.
According to Inbound Marketing experts, Hubspot...
B2B companies that blog get 67% more leads/month
B2C companies that blog get 88% more leads/month
Companies that blog have 55% more website visitors
Take those leads that you get from blogging and turn them into success stories. Here's how it will help...
Lets Potential Customers See What You Can Do For Them
While you are demonstrating how you helped a customer become successful you are also showing potential customers what you can do for them. It proves that you treasure your business, including your customers. Blogging already catches potential customers attention so by utilizing your blog to share a success story could possibly lead to a new client. Here is what it shows potential customers...
Appreciate Your Customers
Once you have a successful customer, show that you appreciate them and see if you can share their story. Maybe ask them if they would like to guest blog about their story or have a quick interview and write it yourself. It can take a while to acquire loyal customers and see how much your company benefited them so take the time to show what you did to help and how much they mean to you.
Success In The Past = Success In The Future
Show others what you can offer them and why they should become your customer. There's a lot of competition out there no matter what your business is so you have to be different. By showing others that you have had success in the past it shows that you are capable of having it in the future. It demonstrates what you are able to do for your clients and how much you want to accommodate them.
Hardworking & Reliable
These stories show that you are hardworking and reliable in order to get them to that success. Personally if I were a customer and saw a success story it would make me believe that they will do anything to make it work.
Trustworthy
People want proof and you have to give it to them so they can trust you. Gaining a client means that they trust you. It takes awhile for some people to build trust for another business but if they see proof that it works their trust builds faster. "The proof is in the pudding."
Success is success and you should take the time to show off those that you helped get to where they are today while proving to others why they should be your next client.
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