--- title: "Small Business Saturday: More Pointers For Your Local SEO Strategy" description: Local SEO strategy starts with ensuring your business name, phone number and other information are accurate and consistent across search directories. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [business marketing ](https://blog.inkbytegroup.com/topic/business-marketing) [SEO ](https://blog.inkbytegroup.com/topic/seo) [local business marketing ](https://blog.inkbytegroup.com/topic/local-business-marketing) # [Small Business Saturday: More Pointers For Your Local SEO Strategy](https://blog.inkbytegroup.com/small-business-saturday-more-pointers-for-your-local-seo-strategy) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Fsmall-business-saturday-more-pointers-for-your-local-seo-strategy) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fsmall-business-saturday-more-pointers-for-your-local-seo-strategy) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/small-business-saturday-more-pointers-for-your-local-seo-strategy) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fsmall-business-saturday-more-pointers-for-your-local-seo-strategy) Written by Jo Bennett on February 06, 2012 What do online marketing and holiday shopping have in common – beyond Exhibit 1 (Internet) often facilitating Exhibit 2 (gifts/commerce)? Getting started is generally the hardest part of either process, regardless of whether your destination is [SEO](http://www.semzen.net/seo/) or FAO Schwarz.   We here at SEM Zen aren’t fond of latching onto a “Christmas” theme for a blog post even before “A Charlie Brown Thanksgiving” has aired on network TV. However, one seasonal initiative that you’ve probably heard about, called “Small Business Saturday” (and incongruously sponsored by corporate behemoth American Express), does a nice job of encouraging the U.S.’s 20-plus billion local and independent U.S. business owners to get started with marketing to both customers and the search engines. For Small Business Saturday, businesses get a multimedia “toolkit” approach to promoting the business via branded SBS offerings, including: Naturally, all this marketing goodness doesn’t arise from the sheer kindness of a Platinum heart. AmEx customers get a monetary incentive to shop at SBS stores on Saturday, Nov. 26, using their AmEx plastic – thereby also incentivizing businesses to accept those higher-rate charge cards. But overall, this campaign will give some mom-and-pops a gentle nudge toward taking advantage of Internet marketing solutions. ## **Optimize For Search Directories** Being local in nature, the SBS marketing campaign is also a good reminder to make sure that your business is listed not only with the big search platforms (Google, Bing and Yahoo), but also with the other major directories that folks are likely to consult online. These include: You’d be *amazed *at the millions of unclaimed pages are floating out there right now, just on Facebook alone. To optimize your business for local searchers, ensure that your business name, phone number and other information (e.g., category of business, business hours) are not only accurate, but also consistent across search engines and directories. Once your basic information is up to date and verified, a good SEO practice is to periodically refresh the listing (wherever possible) with special offers, coupons and video. As a small business with many small-business customers, SEM Zen would like to hear about your online advertising challenges and, of course, triumphs.  Here’s how you can [contact us](http://www.semzen.net/contact-us/). ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [SEO](https://blog.inkbytegroup.com/topic/seo) [HubSpot Tips](https://blog.inkbytegroup.com/topic/hubspot-tips) ## [Do I Need SEO?](https://blog.inkbytegroup.com/do-i-need-seo) So you have this awesome website that you had built for your company. Wow is it amazing or what?!? 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