--- title: Should I Hire An Internet Marketing Agency? description: Learn when hiring an internet marketing agency is the right thing for your company and why. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [business marketing ](https://blog.inkbytegroup.com/topic/business-marketing) [Inbound Marketing ](https://blog.inkbytegroup.com/topic/inbound-marketing) # [Should I Hire An Internet Marketing Agency?](https://blog.inkbytegroup.com/should-i-hire-an-internet-marketing-agency) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Fshould-i-hire-an-internet-marketing-agency) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fshould-i-hire-an-internet-marketing-agency) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/should-i-hire-an-internet-marketing-agency) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fshould-i-hire-an-internet-marketing-agency) Written by Anthony Chatfield on May 15, 2012 A common question we get from website developers and business owners is “when do I know to start outsourcing my Internet marketing and optimization?” It’s a very good question because in recent years, web-based marketing tactics have become increasingly vital to the success of many businesses but budgets and planning haven’t necessarily followed suit.  ## What Are Your Goals? At the same time, you must ask yourself whether you have the skills and experience in-house to achieve these goals efficiently. You may have the technical knowhow to build a website, but do you know how to generate traffic to that website and how to create a viable [social media](http://www.semzen.net/social-media-marketing) presence that will build your brand?  Step one is to determine your goals online. Sit down and ask yourself exactly what you want you achieve online. Do you want to increase net sales? Improve customer retention? Build new relationships? Streamline productivity? These are important questions because they will directly impact where you invest time and money online and what skills will be needed to achieve said goals.  ## Resources At Hand This leads to the next issue - resources. A professional marketing firm may seem like an added expense, but they bring many advantages to the table. First, they are experienced in developing marketing plans for diverse businesses online. Second, they have the resources already in place to build these marketing campaigns. Therefore it’s faster. Finally, they can recognize signs of success and more quickly adapt to changes in the market to obtain the best possible results for your business.  You’re essentially hiring an expert who focuses only on web marketing to take over a single very important aspect of your business’s marketing campaign. In some cases, this is the best possible solution.   ## Ongoing Marketing without Expected Results  One of the biggest problems I see when contacted by a company that previously handle online marketing in-house is that their efforts don’t garner the kinds of results they expected. Despite hours of hard work and a lot of money invested in a marketing campaign that they expect to open new doors for their business, nothing happens. It is in these instances that an outside consultant can greatly increased return on investment by focusing those efforts and tweaking a marketing campaign based on previous result.  ## So, When Does It Make the Most Sense? I won’t tell you that it always makes sense to outsource your marketing efforts. If your budget is small, you are still developing an online plan or you have not yet seen the kind of traction in your industry that would support a heavy push online, an outside firm might be an extra expense you cannot afford.  But, if you are serious about growing your business online and know already that the potential gain is substantially greater than in any other segment of the market, a professional, experienced [Internet marketing firm](http://www.semzen.net) can offer the kind of insider expertise and experience you need to get an edge and move much faster to the front of the pack in your field.  Of course, every business is unique and for that reason, it is important that you spend time researching the most effective way to reach your customers and prospects. Increasingly, for most businesses, that is online, and if that’s the case for you, a dedicated online marketing firm can make all the difference in ensuring your efforts succeed. ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [SEO](https://blog.inkbytegroup.com/topic/seo) [HubSpot Tips](https://blog.inkbytegroup.com/topic/hubspot-tips) ## [Do I Need SEO?](https://blog.inkbytegroup.com/do-i-need-seo) So you have this awesome website that you had built for your company. Wow is it amazing or what?!? Next, you send the li... [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) ## [Why An Inbound Marketing Agency Should Be Selective](https://blog.inkbytegroup.com/why-an-inbound-marketing-agency-should-be-selective) Just Because You Can Isn't Reason Enough There is, however, a very good reason why Hubspot began it's VAR (Value Added R... [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) ## [3 Internet Marketing Strategy Tips For Your Slow Season](https://blog.inkbytegroup.com/3-internet-marketing-strategy-tips-for-your-slow-season) Downtime is a gift. Don't waste it! 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