These days an outstanding web presence requires more than a great website that stores all your product or service information. Competing online requires a commitment to site users – providing the tools they need, encouragement to spread your message, and straight answers when they ask questions. It requires true and transparent interaction with your potential and existing customers.
As we continuously recalibrate to the new online world where we have to please readers, search engines and social media sites, it's important to become increasingly focused on creating content that is worth sharing.
All too often, content is just brain candy. It's fun, satisfies for a moment, and then it's gone. Content worth s
haring touches us in a more meaningful place, and propels us to act.
Points to think about to ensure that your content is worthwhile:
- Make it compelling
- Be specific
- Keep it brief
- Emphasize quality not quantity
- Convey community/industry-centric subjects
Just as content which is written with too much focus on SEO (Search Engine Optimization) ultimately fails to please its readers, content with too much focus on SMO (Social Media Optimization) will fail to build a solid relationship with your target audience. Striking a balance between the two is where you'll find the golden ticket.
At a time when low-quality content is finding its way onto more and more websites, you have an opportunity to separate yourself from the crowd, by creating pages which are helpful, informative, engaging and worth sharing.
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