--- title: "Local SEO: A Simple Strategy That Pays For Small Businesses" description: No matter how globally your customers think, for many services and products, they search locally. This is where local SEO strategy comes in. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [business marketing ](https://blog.inkbytegroup.com/topic/business-marketing) [SEO ](https://blog.inkbytegroup.com/topic/seo) [local business marketing ](https://blog.inkbytegroup.com/topic/local-business-marketing) # [Local SEO: A Simple Strategy That Pays For Small Businesses](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Flocal-seo-a-simple-strategy-that-pays-for-small-businesses) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Flocal-seo-a-simple-strategy-that-pays-for-small-businesses) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Flocal-seo-a-simple-strategy-that-pays-for-small-businesses) Written by Jo Bennett on February 06, 2012 As the power and reach of the web evolves, your online success will be directly associated with the ever-growing importance of localized content. This is already apparent -- searching for "pizza" in Stratford, Connecticut on any of the search engines will yield far different results than for a search using the same keyword in, say, San Diego, California.       A localized content strategy should include: No matter how globally your customers think, for many services and products, they search locally. Don't miss out on important opportunities for customers to find your business. An effective local SEO campaign does this, and it also shows search engines you're one of the top resources on the Internet for local visitors. Keeping your directory listings informative and up to date with focused, keyword-rich content provides a better user experience that will pay off generously for your business. *If you're not currently including localized content in your online marketing strategy, or if you're currently utilizing regionally-specific content on your site and would like to find out how to maximize its effectiveness, please don't hesitate to [**CONTACT US**](http://www.verticalinteractive.com/contact/) for more information.* ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [SEO](https://blog.inkbytegroup.com/topic/seo) [HubSpot Tips](https://blog.inkbytegroup.com/topic/hubspot-tips) ## [Do I Need SEO?](https://blog.inkbytegroup.com/do-i-need-seo) So you have this awesome website that you had built for your company. Wow is it amazing or what?!? Next, you send the li... [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) ## [Why An Inbound Marketing Agency Should Be Selective](https://blog.inkbytegroup.com/why-an-inbound-marketing-agency-should-be-selective) Just Because You Can Isn't Reason Enough There is, however, a very good reason why Hubspot began it's VAR (Value Added R... [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) ## [3 Internet Marketing Strategy Tips For Your Slow Season](https://blog.inkbytegroup.com/3-internet-marketing-strategy-tips-for-your-slow-season) Downtime is a gift. Don't waste it! As a small business, you no doubt have a slow season each year in which business lul... ![](https://cdn2.hubspot.net/hub/2432204/hubfs/99%20Template%20Pack/newsletter_bg.jpeg?width=2000&name=newsletter_bg.jpeg) ## Get all News Updates to your inbox. Easy email reminders who count on the weekly recap. ### Subscribe to Email Updates ![](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/psdtohubspot-black.svg?t=1505030597055) We have a diverse client-base of HubSpot partner agencies, consultants and global brands. We forge long-standing relationships through reliable service, passionate supportive and a lot of hard work. [**](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses#) [**](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses#) [**](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses#) [**](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses#) [**](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses#) [**](https://blog.inkbytegroup.com/local-seo-a-simple-strategy-that-pays-for-small-businesses#) ##### SERVICES ##### COMPANY ##### SUPPORT ![](https://blog.inkbytegroup.com/hs-fs/hubfs/InkByte_December2017/Images/group-separator-1.png?width=860&name=group-separator-1.png) ![](https://blog.inkbytegroup.com/hs-fs/hubfs/InkByte_December2017/Images/logos-six.png?width=921&name=logos-six.png) © 2017 All Rights Reserved