As the power and reach of the web evolves, your online success will be directly associated with the ever-growing importance of localized content.
This is already apparent -- searching for "pizza" in Stratford, Connecticut on any of the search engines will yield far different results than for a search using the same keyword in, say, San Diego, California.
A localized content strategy should include:
- Providing unique and relevant information to visitors about your specific geographic region
- Creating links that connect your site to other sites and directories that serve your region (i.e., Yahoo Local, etc.).
No matter how globally your customers think, for many services and products, they search locally. Don't miss out on important opportunities for customers to find your business. An effective local SEO campaign does this, and it also shows search engines you're one of the top resources on the Internet for local visitors. Keeping your directory listings informative and up to date with focused, keyword-rich content provides a better user experience that will pay off generously for your business.
If you're not currently including localized content in your online marketing strategy, or if you're currently utilizing regionally-specific content on your site and would like to find out how to maximize its effectiveness, please don't hesitate to CONTACT US for more information.
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