How Can You Find Conferences You Should Attend?
There are always new websites and apps that can help you with your business. A new one that we found recently is a site called Lanyrd. Lanyrd is a social media site that helps you to find conferences that you should attend and track ones that you can't. It can be anything from a professional event to a hobbiest event. How does it work? It's easy... just check out what events your Twitter friends are attending or speaking at to see if it is something that interests you. You can also browse conferences based on a certain topic. Once you find one that interests you decide whether or not you can attend. The event will then be put onto your calendar if you would like so you won't forget about it. It will also show your Twitter followers what you are planning on attending in the future so they can see if it interests them as well.
What If You Can't Attend?
If you can't attend but you are still interested in the conference then simply track it. Once you choose to track it you can follow those who are attending by reading what everyone is saying about it. When you track it, it's almost like you're there! It will still be placed on your calendar even if your not attending and suggest the event to others who follow you.
What Can You Do After You Go?
While you are at the conference or event make sure you take pictures and videos of your experience. You can then upload your pictures, videos, slides, and audio files to your sessions to show what you took away from it. This is a great way to share with those who could not attend exactly what they missed.
How Can This Help Your Business Online Marketing?
Lanyrd can help you build your business in two ways:
Finding informative conferences
Spreading the word about your own conference.
Sometimes it is hard to find informative events that can help your business. If you use Lanyrd you will have these types of conferences and other events at your fingertips. Take advantage of your Twitter followers and take note of the events they are attending. Lanyrd is not just a website but also a mobile app, making it easy to use on-the-go. While you are on your way to a conference use your mobile app to get directions by usings maps. The mobile app also makes it easier to live tweet and let your Twitter followers know what is going on. Lanyrd is also a great way to promote the conferences you are holding yourself. Invite your friends and/or colleagues to one that you are hosting and then their Twitter followers will find out about it. Lanyrd is a chain that allows more and more people to find out about conferences.
This inbound marketing tool could help by spreading the word to those that normally wouldn't know about you. Whether you are looking for a way to expand on knowledge in your business area or you want to advertise yourself, Lanyrd can help.
Have you used Lanyrd for your business? If so how has it helped? Let us know by leaving a comment below.
You can also find out more about social media marketing.
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