--- title: Is The Content For Your Blog Worth Sharing? description: Make sure your blog content is shareable and include it in your social media marketing. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [Social Media Marketing ](https://blog.inkbytegroup.com/topic/social-media-marketing) [Business Blogging ](https://blog.inkbytegroup.com/topic/business-blogging) [content development ](https://blog.inkbytegroup.com/topic/content-development) # [Is The Content For Your Blog Worth Sharing?](https://blog.inkbytegroup.com/is-the-content-for-your-blog-worth-sharing) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Fis-the-content-for-your-blog-worth-sharing) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fis-the-content-for-your-blog-worth-sharing) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/is-the-content-for-your-blog-worth-sharing) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fis-the-content-for-your-blog-worth-sharing) Written by Mark Zarrillo on April 02, 2012 ## Keep it real... Really. These days a successful online business requires more than a highly-visible website where all your product or service information is stored. It requires a commitment to site users – providing the tools and information that they need, encouraging them to share your message, and sharing straight answers to their questions. It requires truthful and transparent interaction with your potential and existing customers. As we continuously adjust to the new online world where we have to please readers, search engines and social media sites, it's increasingly important to stay focused on creating [content for your blog](http://www.semzen.net/content-for-your-blog) that is worth sharing. All too often, content is just brain candy. It's fun, satisfies for a moment, and then it's gone. Content worth sharing touches us in a more meaningful place, and propels us to act. Points to think about when creating worthwhile content: Make it compelling Be specific Keep it brief Emphasize quality, not quantity Convey community or industry-centric subjects ## Always write for your audience first Just as content which is written with too much focus on [SEO (Search Engine Optimization)](http://www.semzen.net/seo/) ultimately fails to please its readers, content with too much focus on SMO (Social Media Optimization) will fail to build a solid relationship with your target audience. Striking a balance between the two is where you'll find the golden ticket. At a time when low-quality content is finding its way onto more and more websites, you have an opportunity to separate yourself from the crowd by creating pages which are helpful, informative, engaging and worth sharing. ## Show your audience how to share Make sure you prominently display your sharing buttons so that the physical act of sharing is instantly available to your audience. Our friends at Social Media Examiner have a great post illustrating [5 Tips for Creating Shareable Content](http://www.socialmediaexaminer.com/5-tips-for-creating-shareable-blog-content/). Make sure you have a look! [![Click me](https://no-cache.hubspot.com/cta/default/152450/d1118e44-85e4-49df-99b9-70409f9a6cdb.png)](https://cta-redirect.hubspot.com/cta/redirect/152450/d1118e44-85e4-49df-99b9-70409f9a6cdb) If you have any techniques that you've used to encourage your audience to share your blog content please let us know by adding to the comments below. ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. 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