We here at SEM Zen field great questions about SEO (search engine optimization) each and every day. With website optimization, of course, if you sit on some things for too long, the answers eventually become as relevant as last week’s issue of TV Guide. (Er, which we believe is still published.)
This month has been a case in point – particularly in the social media corner of the Internet marketing universe. Cases in point:
- A Nielsen study quantified how blogs and social networks have increasingly become the go-to Internet destinations for folks in the U.S.
- Facebook continued its tradition of prompting members to proclaim “it’s the end of the world as we know it!” by introducing a new user interface and bossy new filtering algorithms.
The Nielsen report isn’t a huge surprise. But it’s important to recognize that blogs, Facebook and the like now account for almost 25% of the time people spend on the Internet.
The challenge with social media, of course, is that you can’t just build it and walk away and expect people to keep coming back. You need to regularly update your blog, Facebook, Twitter and LinkedIn pages with web content that’s relevant, engaging and well written. Otherwise, the folks who originally came by to check you out online won’t have a reason to come back. And the search engines will quickly become similarly nonchalant.
Indeed, more and more of you have asked us about article writing services. You’re busy, perhaps you just don’t like to write, or you would simply like a set of professional eyes to check over spelling, punctuation and grammar.
In our recent newsletter, we unveiled our new name, SEM Zen – and in the spirit of our “Relax. We're here to help” philosophy, we announced our new content management services offering. Whether you need help with writing, editing or proofreading your online content, our seasoned professionals can help you. They will take the time to learn about you and your business, and craft copy that speaks to your business and your customers.
Our SEO copywriters will help you look good and stay top of mind with your customers, while fueling that goal of indexing high with the search engines. We are here to help you cut through all the quirkiness and Bing/Yahoo/Google-ness to figure out and execute the best Internet marketing solutions for your needs. Just give us a call.
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