Internet Marketing For Businesses
In the last post we talked about how to develop Internet marketing strategies based on your specific goals and long term budget. Today, I want to go one step further and talk about specific goals and marketing tools you will use to meet those goals online. Let’s dive in.
3. What Existing Marketing Tools Will You Implement?
There are dozens of potential marketing tools you can use to achieve your goals, including a strong website and search engine optimization, pay per click and impression advertising, social media marketing and advertising, and brand development through blog posts, video production and more.
Which of these tools will you use to form the core of your Internet marketing strategies? Commonly, people use one or another tool because it is either “hot” and they feel like they should or it is “safe” and they feel it is a solid base. However, no one tool is a necessity - the key is to match the tools you use to the goals you have for your business.
So, if you want to build your brand and reach new people within your target demographic, you may find social media and brand development tools like a blog are best. However, if your goal is long term dominance of your niche, you might focus on developing a website and generating content for it as you move your way up the rankings as an authority. Match your strategies to your goals and use the right tools accordingly.
4. Get to Know Your Target Demographic
Who do you want to visit your website, comment on your blog posts and follow you on Twitter and Facebook? This is your target demographic and online, there are countless tools to learn more about them.
The key is to use that data wisely to direct your marketing expenses and resource allocation to the right tasks. If your target market is 18-35, then you should absolutely be reaching out to them on Facebook and developing a strong brand, but if it is older and less active online, you should generate content that reaches out to them where they are.
5. Developing a Web Presence that Supports Your Online Goals
When building a website, keep your target audience and the specific goals you have in mind. If your website is a marketing tool for your business, it will include a number of resources to increase the exposure of your brand and refer people to your business offline. However, if it is a commerce portal and your goal is to drastically increase sales online to support your offline business, then you should build a site based on the way your target audience is likely to interact with an eCommerce site.
By targeting you web efforts to the specific needs of your audience and your goals online, you will find it much easier to reach them when they are ready to make a purchase.
Internet marketing strategies are needed for every business interested in taking their efforts online, but no two businesses are alike, so it is important to develop a plan that will take into consideration the exact needs of your company and the best methods available to meet your goals online. Do this and it will be much easier to create a web presence that represents exactly what your target audience wants.
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