--- title: 4 Tools That Accelerate Successful Internet Marketing and SEO description: Fresh, unique, relevant content, interesting images, and videos are key to successful internet marketing and SEO. Here's how to do it. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [SEO ](https://blog.inkbytegroup.com/topic/seo) # [4 Tools That Accelerate Successful Internet Marketing and SEO](https://blog.inkbytegroup.com/4-tools-that-accelerate-successful-internet-marketing-and-seo) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2F4-tools-that-accelerate-successful-internet-marketing-and-seo) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2F4-tools-that-accelerate-successful-internet-marketing-and-seo) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/4-tools-that-accelerate-successful-internet-marketing-and-seo) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2F4-tools-that-accelerate-successful-internet-marketing-and-seo) Written by Jo Bennett on February 06, 2012 “How does SEO work?” We’re approaching the end of 2011, and webmasters and content providers have been optimizing websites in some way, shape or form for nearly a decade and a half. But we at SEM Zen still hear that question quite frequently, because there really isn’t a set, stock answer to what’s involved in successful search engine optimization. If we had to explain, say, scooter advertising, we’d have it a lot easier – as we were recently reminded when a member of one of our LinkedIn marketing groups introduced himself and one of his flagship products to the network: > *“Scooter advertising is exactly what it sounds like. You pay a company to carry your advertisement around on a mobile billboard that is attached to a scooter. This advertisement can be parked anywhere around town or driven around during the day to generate interest in your products and services, no matter what you need. It doesn't really matter what business you are in, either, because this is a marketing tool that can help any business to become more successful. Best of all, this type of advertising is much more affordable and gives a better return on investment than many marketing campaigns currently available today.” *     Our new LinkedIn Groups connection didn’t provide an image, but a quick Google search was all it took to complete the picture.           ## Search Engine Algorithms On The Move Many business owners and the majority of the general public have a generally fuzzy-minded view of what goes into SEO, i.e., improving a website’s visibility and rankings with the search engines. That’s not just because SEO is more complicated to describe than some other, more analog promotional tools. It’s also because the tactics, components and rules are constantly evolving. In the past year alone, for example, Google started giving greater weight to some factors that you might not realize contribute to SEO success: 1. **Images** have become more prominent at the top of the search engine results pages (SERPS). This includes organic search results, news results and paid results. 2. **Video** is also creeping up in the results. YouTube videos led the way, but more and more sites (particularly news organizations) are posting unique videos that do well in the search rankings. 3. **Newsy/new content** benefits thanks to higher rankings being given to “[fresher, more recent results](http://www.semzen.net/blog/google-hacks-away-at-seo-keywordis-stuffitus)” 4. **Blog content** now has a faster and deeper indexing system. Translation: your blog posts are now even more valuable to your business. These developments don’t explain how SEO works. What’s important is knowing some of the things that you should be thinking about for your website - having fresh, unique, relevant content, interesting images, and videos that you’re proud to share – to improve the volume and quality of traffic to your website. 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You can't afford not to!](https://blog.inkbytegroup.com/should-i-blog-you-cant-afford-not-to) Last year in the month of August we talked about Internet Marketing Blogging and how it is the perfect way to share help... [SEO](https://blog.inkbytegroup.com/topic/seo) [website design](https://blog.inkbytegroup.com/topic/website-design) ## [SEO Basics You Just Can't Fake](https://blog.inkbytegroup.com/seo-basics-you-just-cant-fake) As Google continues to weed out the quality web content from the garbage, many site owners are recalibrating and reprior... ![](https://cdn2.hubspot.net/hub/2432204/hubfs/99%20Template%20Pack/newsletter_bg.jpeg?width=2000&name=newsletter_bg.jpeg) ## Get all News Updates to your inbox. Easy email reminders who count on the weekly recap. ### Subscribe to Email Updates ![](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/psdtohubspot-black.svg?t=1505030597055) We have a diverse client-base of HubSpot partner agencies, consultants and global brands. 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