--- title: 4 Rules For Planning Website Content In a Mobile World description: As mobile devices increasingly become your customers' primary search engine, planning website content gets trickier. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [SEO ](https://blog.inkbytegroup.com/topic/seo) [content development ](https://blog.inkbytegroup.com/topic/content-development) # [4 Rules For Planning Website Content In a Mobile World](https://blog.inkbytegroup.com/4-rules-for-planning-website-content-in-a-mobile-world) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2F4-rules-for-planning-website-content-in-a-mobile-world) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2F4-rules-for-planning-website-content-in-a-mobile-world) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/4-rules-for-planning-website-content-in-a-mobile-world) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2F4-rules-for-planning-website-content-in-a-mobile-world) Written by Jo Bennett on February 03, 2012 ****Your friends here at SEM Zen love the gadgets. Marketers of electronics, music and outdoorsy stuff have to cackle with delight when their Internet advertising hits the screens of our desktops, laptops, tablets and/or smartphones. A quick example: Gotta. Have it. However, the wait in *physical *lines that ordinarily sound-minded folks will endure for a purchase is a bit mind-boggling. It started back in the ‘90s, when moms and collector-types camped out (and occasionally broke out the can of whoop ass) for the chance to get their hands on Beanie Babies. In the ‘00s, it was any of the four *Harry Potter* books that J. K. Rowling produced on more coffee-stained napkins than you could ever cram into any ordinary Goblet of Fire. (Cup o’ Joe, better perhaps?) Now, soundly in the ‘10s (er, “twenty-tens"?), the Apple faithful and hopeful smartphone converts have put the iPhone 4S on track toward *Guinness World Records* for fastest selling electronic item of all time. Yep – we love our internet-enabled devices. And we know that you love them, too. Did you know that: - Most people report a lost phone within a little over an hour, while it takes more than **24 hours** for them to get around to reporting a wallet that’s lost? - And of all the billions of people on the planet, more than 5 billion own a cell phone, but only a little over 4 billion own a toothbrush? There’s a lot to cover about Internet marketing strategy for mobile devices, but some introductory points include: **1. Mobile Keywords** – When researching SEO and SEM keywords, consider that mobile search engine query strings are generally 25 percent shorter than desktop searches. **2. SEM (paid search) –** With small mobile screen sizes, being in the top two positions on the SERP (search engine results page) is more than nice - it's necessary. **3. Phoning Ease** –Google's Click-to-Call frequently makes it easier **** for time- and digit-pressed customers to learn about your hours, reservations availability and whatever else it take to get them through your front door. **4. Flash** **Sparingly **– Most smartphones won’t even show Flash content; search engines are pretty much nonchalant, too. As mobile devices increasingly become the primary search engine for folks who are *more concerned about their smartphones than their wallets*, those customers not only need to find your site. They need to be able to easily navigate it when they’re out and about, to find what they need and where they can get it. Perhaps not exactly a "Goblet of Fire," but call SEM Zen if you’d like some help with it all. ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. 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