--- title: Is Broadcast Email Marketing Dead? description: Broadcast Email Marketing - We give you the scoop on the status of it's existence. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [Email Marketing ](https://blog.inkbytegroup.com/topic/email-marketing) # [Is Broadcast Email Marketing Dead?](https://blog.inkbytegroup.com/is-broadcast-email-marketing-dead) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Fis-broadcast-email-marketing-dead) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fis-broadcast-email-marketing-dead) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/is-broadcast-email-marketing-dead) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Fis-broadcast-email-marketing-dead) Written by Doug Bernstein on April 23, 2012 ## A cog in the marketing wheel While discussing your email marketing campaign with your co-workers have someone search for "broadcast email software". You'll see that Google returns over 60 million results. Those kinds of numbers sure indicate that broadcast emails are far from obsolete. We believe they still play a vital role in a comprehensive online marketing strategy and shouldn't be overlooked. The key is that they are just one part of a successful marketing campaign and should be used alongside a number of other marketing efforts. ## What is a broadcast email? In contrast to [automated emails](http://blog.semzen.net/blog/bid/113772/Targeted-Email-Marketing-Automate-And-Save) which are triggered by an event and targeted to the actual visitors behavior, broadcast emails contain a broad, uniform message that gets sent to a large list of people.  Monthly NewslettersSome of the more common types of broadcast email are: Sales Events Coupons Other Event Notifications We use broadcast emailing for our company newsletter. We send ours out during the first week of each month. We don't bombard our audience with daily or even weekly emails and we don't send our newsletters with any type of blatant marketing overtones. We use them as a way to keep our audience informed about the latest marketing trends and include tips for them to improve their own internet marketing process. Being viewed by our audience as trusted advisors is the goal of these types of broadcast emails. This will keep them coming back as well as telling their friends about how helpful our newsletter is. We generate leads and customers from our [inbound marketing](http://www.semzen.net/inbound-marketing/) efforts. If there's overlap.. BONUS! ## Should I use them?  The simple answer? Yes! As I mentioned earlier, though, they need to be included in a larger marketing approach. Design Sherpa indicates in their "*[Benchmark Report Excerpt: 2012 Email Marketing](http://www.marketingsherpa.com/freestuff.html)**" ***that  *67% of organizations plan on increasing email budget in **2012*. This number includes both automated and broadcast emails. Pretty substantial numbers! Now, I'm not saying just because other companies are jumping off bridges that you should. No, no, no! What I hope you take away from that statistic is that it might be worthwhile for you to think about where your internet marketing budget is being directed. If the fact that many other companies find enough value in email marketing that they are reallocating budget in that direction there's probably something to it! I'm just sayin'. ## Where's the downside? For those who do use broadcast emails for internet marketing there are some things to be mindful of. Some of the inherent pitfalls that you can come up against are: More difficult to measure success Statistically lower ROI (Return on investment) Too much time can pass between subscribing and receiving These concerns should by no means deter you from using broadcast emails as long as they're used in conjunction with an automated, targeted email follow-up system. This just indicates that you need to have a slightly adjusted set of expectations from your broadcast emails as you do for your targeted email marketing. As we mentioned in our previous post "[Is Mobile Email Marketing Worth It?](http://blog.semzen.net/blog/bid/113773/Is-Mobile-Email-Marketing-Worth-It)", 27% of consumers prefer to get special offers in their emails. Don't let them down!... Broadcast!! [![Click me](https://no-cache.hubspot.com/cta/default/152450/0fb3306c-aeae-4cce-b0dc-d47a85a910ae.png)](https://cta-redirect.hubspot.com/cta/redirect/152450/0fb3306c-aeae-4cce-b0dc-d47a85a910ae) If you enter into a direct email marketing campaign with realistic expectations and goals, you can acheive great success. Now get out there and start emailing! Almost forgot.. if you want to subscribe to our newsletter and gets some helpful hints monthly.. and we promise, only monthly, just click the subscribe button on the right! ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Email Marketing](https://blog.inkbytegroup.com/topic/email-marketing) ## [Email Marketing In Our Mobile World](https://blog.inkbytegroup.com/email-marketing-in-our-mobile-world) Email Marketing Is Still Alive! Most companies are worried that email marketing is dead with the craze of social media m... [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) [Email Marketing](https://blog.inkbytegroup.com/topic/email-marketing) ## [4 Lead Nurturing Concepts To Live By](https://blog.inkbytegroup.com/4-lead-nurturing-concepts-to-live-by) Ever wonder why leads dry up or simply fall off the grid? Chances are that they were left hanging in one way or the othe... [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) [Email Marketing](https://blog.inkbytegroup.com/topic/email-marketing) ## [Targeted Email Marketing - Automate And Save](https://blog.inkbytegroup.com/targeted-email-marketing-automate-and-save) Locating "Me" In My Inbox Automated email marketing, or behaviorally triggered emails, certainly is a hot topic these da... ![](https://cdn2.hubspot.net/hub/2432204/hubfs/99%20Template%20Pack/newsletter_bg.jpeg?width=2000&name=newsletter_bg.jpeg) ## Get all News Updates to your inbox. Easy email reminders who count on the weekly recap. ### Subscribe to Email Updates ![](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/psdtohubspot-black.svg?t=1505030597055) We have a diverse client-base of HubSpot partner agencies, consultants and global brands. We forge long-standing relationships through reliable service, passionate supportive and a lot of hard work. 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