--- title: Internet Social Marketing is About A Lot More Than Just Friends description: Social media marketing is an essential part of business internet marketing strategy. A fan base is important, but a plan focused on ROI is critical. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [Social Media Marketing ](https://blog.inkbytegroup.com/topic/social-media-marketing) # [Internet Social Marketing is About A Lot More Than Just Friends](https://blog.inkbytegroup.com/internet-social-marketing-is-about-a-lot-more-than-just-friends) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Finternet-social-marketing-is-about-a-lot-more-than-just-friends) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Finternet-social-marketing-is-about-a-lot-more-than-just-friends) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/internet-social-marketing-is-about-a-lot-more-than-just-friends) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Finternet-social-marketing-is-about-a-lot-more-than-just-friends) Written by Jo Bennett on February 02, 2012 In 2010, social media mania was all the rage. Many businesses got distracted, and lost sight of their core online purpose: social marketing ROI. While social media endeavors might seem more appealing, they can waste valuable resources if you aren't making the most of the traffic that's generated. 2011 should be about getting back to basics -- you know, like making sure visitors get what they came for. That means presenting relevant content without any distractions along that smooth path that you've diligently designed and tested. This, all in an effort to help visitors easily arrive at the checkout page, submit forms, download, or any other action you'd like them to complete. When this is well planned out and executed, it will not only increase conversion for first-time visitors; it will also encourage more frequent buying from loyal customers. Satisfied visitors will return. They trust you and listen to your suggestions. Happy customers usually like to talk about their experiences and share them on social networks. Ultimately, this will drive more traffic to your site. The web continues to  evolve and social media has become an essential tool for growing your business online. However, keep in mind that without continuous testing and optimization, the results you get from social media are bound to be less. Rule of thumb: Approach social networking with a results-oriented perspective. ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [Social Media Marketing](https://blog.inkbytegroup.com/topic/social-media-marketing) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) ## [How To Schedule Posts In Your Social Media Marketing](https://blog.inkbytegroup.com/how-to-schedule-posts-in-your-social-media-marketing) Do you want to post on your social media marketing sites even when you're not in the office? Want to save time each week... [Social Media Marketing](https://blog.inkbytegroup.com/topic/social-media-marketing) [business marketing](https://blog.inkbytegroup.com/topic/business-marketing) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) ## [SEM Zen's SEO Sweepstakes In It's Final Week](https://blog.inkbytegroup.com/sem-zen-s-seo-sweepstakes-in-it-s-final-week) Struggling to be found on Google? For those who may have missed our announcement, we are holding a Summer SEO Sweepstake... 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