In 2010, social media mania was all the rage. Many businesses got distracted, and lost sight of their core online purpose: social marketing ROI. While social media endeavors might seem more appealing, they can waste valuable resources if you aren't making the most of the traffic that's generated.
2011 should be about getting back to basics -- you know, like making sure visitors get what they came for. That means presenting relevant content without any distractions along that smooth path that you've diligently designed and tested. This, all in an effort to help visitors easily arrive at the checkout page, submit forms, download, or any other action you'd like them to complete.
When this is well planned out and executed, it will not only increase conversion for first-time visitors; it will also encourage more frequent buying from loyal customers. Satisfied visitors will return. They trust you and listen to your suggestions. Happy customers usually like to talk about their experiences and share them on social networks. Ultimately, this will drive more traffic to your site.
The web continues to
evolve and social media has become an essential tool for growing your business online. However, keep in mind that without continuous testing and optimization, the results you get from social media are bound to be less. Rule of thumb: Approach social networking with a results-oriented perspective.
Let Us Know What You Thought about this Post.
Put your Comment Below.