--- title: "Internet Social Marketing: Got Videos?" description: Did you know that YouTube is the world's second largest search engine? Here's how video can improve your internet social marketing performance. --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [content development ](https://blog.inkbytegroup.com/topic/content-development) # [Internet Social Marketing: Got Videos?](https://blog.inkbytegroup.com/internet-social-marketing-got-videos) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Finternet-social-marketing-got-videos) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Finternet-social-marketing-got-videos) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/internet-social-marketing-got-videos) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Finternet-social-marketing-got-videos) Written by Jo Bennett on February 02, 2012 Though it may be obvious to some internet users, many people today are still surprised to learn that YouTube is the world's second largest search engine. More searches are done on YouTube than Yahoo or Bing. Some facts: Instant impressions matter most on the web, and few people are drawn to reading paragraphs of text. Not that text is dead. Text provides search engines with context that can't be retrieved from any other signals. Written content is certainly necessary for all web pages, but relying on large gobs of it may drive visitors away and ultimately hurt your SEO results. Balance is the key. Today, video is hot and YouTube is the place to be. So optimize your YouTube videos and make use of that channel. Plus, there's an extra bonus: Google uses (mostly YouTube) videos in their universal search results. In fact, chances of getting a video onto Page 1 in Google are a lot higher than getting a new page there. ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. 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