--- title: Inbound Marketing Has A Fresh New Face description: We are announcing the launch of our new website and to let you know our doors are open as Hubspot Certified Inbound Marketing Partners. image: https://blog.inkbytegroup.com/hs-fs/file-17986319-jpg/images/semzen-homepage.jpg --- ![inbyte signature_1](https://blog.inkbytegroup.com/hs-fs/hubfs/inbyte%20signature_1.png?width=727&name=inbyte%20signature_1.png "inbyte signature_1") ![conference-desk-light](https://blog.inkbytegroup.com/hs-fs/hubfs/conference-desk-light.jpg?width=1800&name=conference-desk-light.jpg "conference-desk-light") # The Splotch![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=7&name=splotch-mark.png)![splotch-mark](https://blog.inkbytegroup.com/hs-fs/hubfs/splotch-mark.png?width=67&name=splotch-mark.png) #### Articles with "Purpose-onality" #### [Inbound Marketing ](https://blog.inkbytegroup.com/topic/inbound-marketing) [website design ](https://blog.inkbytegroup.com/topic/website-design) # [Inbound Marketing Has A Fresh New Face](https://blog.inkbytegroup.com/inbound-marketing-has-a-fresh-new-face) ![close](https://cdn2.hubspot.net/hubfs/2432204/AK-UI%20Builder/close-button.svg) ### Categories - [business marketing (30)](https://blog.inkbytegroup.com/tag/business-marketing) - [Social Media Marketing (27)](https://blog.inkbytegroup.com/tag/social-media-marketing) - [Inbound Marketing (24)](https://blog.inkbytegroup.com/tag/inbound-marketing) - [content development (24)](https://blog.inkbytegroup.com/tag/content-development) - [SEO (23)](https://blog.inkbytegroup.com/tag/seo) - [Business Blogging (12)](https://blog.inkbytegroup.com/tag/business-blogging) - [local business marketing (7)](https://blog.inkbytegroup.com/tag/local-business-marketing) - [website design (6)](https://blog.inkbytegroup.com/tag/website-design) - [Email Marketing (5)](https://blog.inkbytegroup.com/tag/email-marketing) - [PPC (2)](https://blog.inkbytegroup.com/tag/ppc) - [HubSpot Tips (1)](https://blog.inkbytegroup.com/tag/hubspot-tips) ### Subscribe to Email Updates ### Popular Stories [5 Ways To Use LinkedIn In Your Social Media Marketing Strategy](https://blog.inkbytegroup.com/5-ways-to-use-linkedin-in-your-social-media-marketing-strategy) Feb 03, 2012 [Interview with a Hubspot Inbound Marketing Consultant (Part 2)](https://blog.inkbytegroup.com/interview-with-a-hubspot-inbound-marketing-consultant-part-2) Apr 06, 2012 [Business Blogging - Writing with a Purpose](https://blog.inkbytegroup.com/business-blogging-writing-with-a-purpose) Apr 30, 2012 [Internet Marketing Survey Shows How to Generate Customers' Attention](https://blog.inkbytegroup.com/internet-marketing-survey-shows-how-to-generate-customers-attention) Jan 10, 2012 [The Facebook Timeline Transformation - How Does it Affect You?](https://blog.inkbytegroup.com/the-facebook-timeline-transformation-how-does-it-affect-you) Apr 09, 2012 Categories | Subscribe | Populars - ** - [**](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fblog.inkbytegroup.com%2Finbound-marketing-has-a-fresh-new-face) - [**](https://www.twitter.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Finbound-marketing-has-a-fresh-new-face) - [**](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.inkbytegroup.com/inbound-marketing-has-a-fresh-new-face) - [**](https://plus.google.com/share?url=https%3A%2F%2Fblog.inkbytegroup.com%2Finbound-marketing-has-a-fresh-new-face) Written by Doug Bernstein on June 06, 2012 ## Don't Break Your Arm Trying... We are not known for taking time to pat ourselves on the back here at SEM Zen. There's just too much work to be done and anyway, it's not our style. This, however, seems to be a time when it's slightly justified. In a very non-ceremounious way we had three rather large changes occur in the last couple of weeks. For starters we became certified partners with Hubspot. We are official now and can begin our inbound marketing marketing (say that ten times fast) in earnest. Along with our "graduation" we have rolled out an entirely new website and have partnered with an amazing creative advertising agency, [2fuse Creative Agency](http://www.2fusecreative.com) ![SEM Zen Inbound Marketing Agency](https://blog.inkbytegroup.com/hs-fs/file-17986319-jpg/images/semzen-homepage.jpg)You may have read in one of our previous articles that there are [best and worst reasons to redesign your website](http://blog.semzen.net/blog/bid/145848/The-Best-and-Worst-Reasons-for-a-Website-Redesign). Rest assured,  we drank our own champaign and only made this redesign when it was appropriate for our goals.  ## Right Turn Clyde! We have made a major shift in our overall direction. Changing our services from what was once more of an a la carte approach to a more comprehensive marketing approach we are able to acheive greater success in the areas most important to our clients. Capturing and converting leads into sales. Our previous website design limited us in our ability to convey our capabilities as an agency and also in our ability to manage new content that we create on a regular basis. These two elements along with new navigational additions made the decision for a [complete website redesign](http://www.semzen.net/inbound-marketing/website-design/) a no brainer. ## Forging New Relationships ![2fuse Creative Agency](https://blog.inkbytegroup.com/hs-fs/file-17957217-jpg/images/2fuse-web-logo.jpg?width=125&height=45&name=2fuse-web-logo.jpg) Our new found partnership with 2fuse Creative Agency could not have come at a more opportune time. While we have had great success as a SEO company, our new services provide a much more robust set of offerings for a larger scope of clients. These capabilities along with our existing web development experience proved to be exactly what 2fuse was looking for. [Duke](http://www.semzen.net/company/duke-dellarocco/) and Kelly (partners at 2fuse) are bringing years and years of experience as some very prestigious agencies to their own, newly formed agency. As we begin our journey into the world of Inbound Marketing we are thrilled to be joining forces with this amazing group of creative, forward thinking individuals. Fasten your seatbelts..  ![Hubspot](https://blog.inkbytegroup.com/hs-fs/file-17971854-jpg/images/hubspot-logo.jpg)     Our partnership with Hubspot puts in a somewhat elite class of agencies throughout the world. As certified, value added resellers of the Hubspot software we are one in a select group that is capable of providing extensive experience to our clients so they are successful in getting the most out of using this robust inbound marketing software. To get a good look at this amazing software you can [try Hubspot free for 30 days](http://www.semzen.net/hubspot-free-trial/) with absolutely no obligation.  ## To Infinity And Beyond!... I can honestly say that this is the most exciting time we've had here since the company began in 2000 on a laptop in my spare bedroom! Oh, I almost forgot to mention that we are also moving our offices to a new, larger location. I guess that makes four big changes. Need to work on my math!  Ok, done patting ourselves on the back. Just wanted to share this exciting time with you! Wish us luck! WPJJ36MC52U2 ![Subscribe](https://cdn2.hubspot.net/hubfs/2432204/99%20Template%20Pack/Background%20Images/message.svg "Subscribe") ### Subscribe to Email Updates ### Let Us Know What You Thought about this Post. Put your Comment Below. ### You may also like: [SEO](https://blog.inkbytegroup.com/topic/seo) [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) [Business Blogging](https://blog.inkbytegroup.com/topic/business-blogging) ## [Should I Blog? You can't afford not to!](https://blog.inkbytegroup.com/should-i-blog-you-cant-afford-not-to) Last year in the month of August we talked about Internet Marketing Blogging and how it is the perfect way to share help... [Inbound Marketing](https://blog.inkbytegroup.com/topic/inbound-marketing) [content development](https://blog.inkbytegroup.com/topic/content-development) ## [5 Steps to Improve B2B Lead Generation](https://blog.inkbytegroup.com/5-steps-to-improve-b2b-lead-generation) Generating leads from a website is a very important piece of the puzzle for many businesses who's primary target audienc... 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